Rug Resources Marketing
Rug Resources increases its touchpoints with prospective clients with custom currated newsletters.
Rug Resources, established in 1998, boasts over two decades of expertise in providing exquisite and unique rugs that merge the ancient craft of rug making with contemporary design. The brand is committed to unparalleled craftsmanship, preserving traditional techniques through handmade rugs that are truly one-of-a-kind.
The Challenge
Despite Rug Resources’ established reputation, the brand faced challenges in expanding its reach and engagement. Acquiring more email subscribers proved to be a hurdle, requiring strategic efforts to connect with a wider audience. Additionally, the brand sought to enhance the effectiveness of its email campaigns, aiming to increase engagement and foster a stronger connection with customers through personalized content and compelling visuals.
The Plan
SmartSites played a pivotal role in revitalizing Rug Resources’ digital marketing strategy. By deploying personalized monthly newsletters, we crafted compelling content that resonated with Rug Resources’ audience, resulting in increased engagement and brand loyalty. Additionally, SmartSites implemented strategic pop-ups across the website, significantly boosting the subscriber rate and expanding Rug Resources’ email list, ultimately contributing to a more robust and effective marketing ecosystem.
