480% Increase in Conversion Rate for Real Estate Brand

eRealty Advisors is an industry-leading 100% commission real estate brokerage headquartered in New York. The founders saw an opportunity to change real estate for the better by putting agents first, leading to more commission flexibility for buyers and sellers.

The Challenge

As a virtual real estate brokerage firm, eRealty Advisors reached out to SmartSites to boost their conversation rate and establish a stronger online presence to engage more real estate agents to join its membership service. The firm positions itself as a “new age” business that utilizes cutting-edge technology and needed features that match the business’s contemporary approach.

Our Solution

To help our client better engage with their community of real estate agents, SmartSites used MailChimp to deliver monthly newsletters and email campaigns to their general mailing list while also setting up automated flows to welcome new subscribers, nurture leads, and boost conversion rates. To further drive engagement and grow the subscriber base, we developed an interactive custom calculator tool that served as a compelling call-to-action for email signups. Additionally, we created an eReports Library on the website to archive past newsletters, providing ongoing value and encouraging more visitors to register for the mailing list.

eRealty Advisors magazine

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