About Yanina & Co

Yanina & Co is a jewelry retailer specializing in engagement rings, fine jewelry, diamonds, and custom-designed bridal pieces. Founded in 1986, the company brings nearly four decades of industry experience to the luxury jewelry market. Known for their craftsmanship and personalized service, they serve customers seeking both classic pieces and one-of-a-kind custom designs for engagements, weddings, and other special occasions.

Challenge

Yanina & Co had built a strong local reputation in the jewelry market and wanted to translate that into more in-store visits and online inquiries, particularly for engagement rings and custom jewelry pieces. The challenge was driving high-intent shoppers to both the storefront and the website while maintaining efficiency on ad spend, since luxury jewelry purchases involve longer consideration cycles and higher average order values. SmartSites built a targeted campaign strategy focused on bridal and custom design buyers, optimizing for both local foot traffic and qualified online engagement.

How we helped Yanina & Co.

PPC

SmartSites boosts online sales for luxury jewelry & custom engagement ring brands

SmartSites helped Yanina & Co. attract more high-value shoppers by optimizing product-focused campaigns and improving visibility for fine jewelry and custom pieces.

  • Built segmented ad groups for engagement rings, fine jewelry, diamonds, and custom designs.
  • Strengthened keyword targeting across luxury jewelry and bridal-related search terms.
  • Enhanced ad messaging highlighting craftsmanship, personalization, and premium quality.
  • Improved Shopping visibility for best-selling jewelry pieces.

Sample ad. A representative example, not a live ad from the campaign.

  • 365% Increase in revenue
  • 69% Improved cost per order
  • 365% Increase in orders
  • 750% Increase in conversion rate
These efforts helped Yanina & Co. increase sales from discerning jewelry buyers.

Marketing that brings in more shoppers.

We’ll find where your next shoppers are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the shoppers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • The Manifest Top Retail PPC Company
  • Clutch Top Retail PPC Company United States 2026
  • G2 Leader, PPC Services, Fall 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Michael Guzman Anita Kostadinov Danielle Denman

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