Custom Bicycle Builder Boosts Followers by 11x
-
982%
Increase in Profile followers
-
58%
Increase in Profile visits
-
24%
Increase in link clicks
About Wrench Science
Wrench Science is a service and retail company providing expert maintenance, custom builds, and high-end products for outdoor enthusiasts. While they specialize in precise mechanical work and meticulous care, their passion lies within the Retail and Ecommerce Outdoor Recreation sector, specifically focusing on high-performance bicycles and gear. They offer a wide selection of high-end components and custom-tailored solutions to ensure every customer gets the most out of their outdoor adventures.
Challenge
Like many growing businesses in the competitive Retail and Ecommerce Outdoor Recreation space, Wrench Science found it increasingly difficult to stand out online and capture market share. Their primary, driving objective was to significantly drive higher sales volume and increase custom bike orders. As a complex e-commerce business, balancing Return on Ad Spend with aggressive volume growth demanded sophisticated campaign management. Working closely with the internal team, SmartSites set clear, ambitious benchmarks and launched a highly focused, revenue-driving initiative.
How we helped Wrench Science.
SmartSites Boosts Wrench Science’s Social Media Presence and Cycling Community Engagement
SmartSites partnered with Wrench Science Inc., a cycling retailer, to expand its digital reach and strengthen connections with bike enthusiasts. By blending product-focused content with community-driven posts, we helped the brand grow its following and inspire outdoor lovers.
- Dynamic Content Strategy: Shared product highlights, memes, best sellers, and promotional posts through reels and static content.
- Community Engagement: Replied to comments, followed relevant accounts, and maintained active, authentic interactions with cycling fans.
- Targeted Growth: Reached bike lovers, outdoor enthusiasts, and travelers across Instagram, Facebook, TikTok, and YouTube.
-
982%
Increase in Profile followers
-
58%
Increase in Profile visits
-
24%
Increase in link clicks
Marketing that brings in more shoppers.
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