Workouts by ZZ Marketing
Transform Your Fitness Journey with Workouts by ZZ: Home Workouts Tailored for Busy Women
Workouts by ZZ is a fitness program designed for busy women, offering effective and accessible home workouts. Created by Zuzana, a mother of two, the program emphasizes short, intense workouts that require no equipment and are enjoyable. It provides a variety of exercises including ABS, TABATA, legs, and arms, accessible via an app or browser. Members can access ad-free, full-length 20-minute workout videos and a well-structured schedule to achieve fitness goals. The program is especially appealing for those who find it challenging to make time for gym workouts, offering flexibility and convenience for at-home exercise.
The Challenge
ZZ wanted to grow her brand as a fitness influencer. She was trying to gain a large following with free quick workout videos before starting to sell her workout program.
The Plan
Create a consistent posting and boosting schedule of workout videos utilizing trending music for each platform. Get a follower count growing on TikTok. Put a large backing into boost management with the goal being engagement and follower growth on Instagram and Tiktok.
