Flooring & Home Renovation Company Improves ROAS by 10x
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864%
Increase in ROAS
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584%
Increase in conversion rate
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470%
Increase in orders
About We Ship Floors
We Ship Floors is an online flooring retailer offering a wide selection of hardwood, vinyl, laminate, and specialty flooring products with convenient nationwide shipping. Operating within the Retail and Ecommerce Home and Garden industry, they provide competitive pricing and premium materials for both homeowners and professional contractors. Their commitment to quality and customer satisfaction has made them a trusted source for high-quality flooring solutions tailored to various renovation and design needs.
Challenge
The Retail and Ecommerce Home and Garden sector is highly saturated, requiring online retailers to stand out through strategic marketing and clear value propositions. SmartSites helped We Ship Floors increase online orders by optimizing product-focused campaigns and improving search visibility for their premium flooring options. As an e-commerce business, the delicate act of balancing Return on Ad Spend with the need for aggressive volume growth demanded highly sophisticated campaign management. SmartSites delivered a customized strategy to drive targeted traffic and boost overall sales revenue.
How we helped We Ship Floors.
SmartSites boosts e-commerce sales for flooring & home renovation brands
SmartSites helped We Ship Floors increase online orders by optimizing product-focused campaigns and improving visibility for premium flooring options.
- Built segmented ad groups for hardwood, vinyl, laminate, and specialty flooring.
- Strengthened keyword targeting across flooring, installation, and product-specific terms.
- Enhanced ad messaging emphasizing durability, quality, and competitive pricing.
- Improved Shopping visibility to promote high-demand flooring collections.
top rated hardwood flooring Sample ad. A representative example, not a live ad from the campaign.
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864%
Increase in ROAS
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42%
Increase in revenue
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88%
Improved cost per order
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584%
Increase in conversion rate
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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