208% Increase in Conversion Rate for Apparel Brand
Walker and Hawkes is dedicated to providing outdoor enthusiasts with exceptional garments. They are passionate about combining expert craftsmanship with the finest fabrics from around the world. Their designs are constantly evolving to offer customers garments that not only look good but also keep them protected and stylish during your outdoor pursuits. Walker and Hawkes’ goal is to provide clothing that is perfect for both the city and the country, which is reflected in our slogan – “Whatever The Outdoor Pursuit, We’ve Got You Covered”. They company offers a wide range of outdoor wear for men, women, and children. Our collection includes Tweed Jackets, Flat Caps, Shooting Breeks, Wax Jackets, Blazers, Baseball Caps, and more.
The Challenge
Walker & Hawkes was struggling to manage the process of welcoming new subscribers while keeping existing ones engaged. They noticed many visitors were adding items to their carts but not completing their purchases, resulting in a high number of abandoned carts and lost sales.
Our Solution
SmartSites provide Walker & Hawkes with SEO, PPC, and Email Marketing services. As part of our approach, we utilized Klaviyo to deliver monthly email campaigns to their subscribers. In addition, we implemented automated email sequences aimed at welcoming new subscribers and recovering abandoned carts and checkouts.

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