Automotive Accessory Brand Quadruples Revenue
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346%
Increase in revenue
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343%
Increase in orders
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225%
Increase in conversion rate
About Universal Floor Mats
Universal Floor Mats is a custom mats provider. The company brings deep expertise and specialized solutions to serve clients in this field. Positioned in the Retail and Ecommerce Home and Garden industry, they manufacture premium, precision fit floor protection for various applications. Their high quality materials and custom manufacturing processes ensure durable, aesthetically pleasing products that effectively safeguard interiors from wear, moisture, and debris.
Challenge
SmartSites helped Universal Floor Mats increase purchases by optimizing product-focused campaigns and improving visibility for custom car floor mats. They faced stiff competition from players including + SS to do reasearch. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. Working closely with the team, SmartSites set clear benchmarks and launched a focused initiative tailored to capture high intent buyers in the Retail and Ecommerce Home and Garden sector.
How we helped Universal Floor Mats.
SmartSites boosts online sales for automotive accessory & custom floor mat brands
SmartSites helped Universal Floor Mats increase purchases by optimizing product-focused campaigns and improving visibility for custom car floor mats.
- Built ad groups for custom mats, universal mats, truck mats, and all-weather floor liners.
- Strengthened keyword targeting across automotive accessory and car mat terms.
- Enhanced ad messaging emphasizing durability, protection, and custom fit.
- Improved Shopping visibility for top-selling floor mat products.
top rated custom car floor mats Sample ad. A representative example, not a live ad from the campaign.
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31%
Increase in ROAS
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346%
Increase in revenue
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78%
Improved cost per order
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343%
Increase in orders
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