About True World Foods
True World Foods specializes in seafood delivery, wholesale supply, and specialty seafood items and restaurant supply and fresh seafood. Their products are sold directly to consumers through their e-commerce platform. As a key player in the Retail and Ecommerce Food and Beverage industry, they bridge the gap between premium ocean catches and culinary enthusiasts. Their commitment to freshness and quality ensures that both home chefs and professional kitchens have access to ingredients sourced from reliable fisheries around the globe.
Challenge
SmartSites helped True World Foods attract more restaurants and distributors by optimizing product-focused campaigns and improving visibility for fresh seafood supply. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. The Retail and Ecommerce Food and Beverage sector requires precise targeting to reach both wholesale buyers and individual consumers. They needed a strategy that could effectively showcase their extensive inventory while navigating the logistical complexities of perishable goods marketing, ultimately driving consistent order volume across their digital storefront.
How we helped True World Foods.
SmartSites boosts visibility for seafood delivery & wholesale supply providers
SmartSites helped True World Foods attract more customers by improving content structure and resolving technical blockers.
- Updated metadata across seafood delivery, wholesale supply, and specialty seafood pages.
- Performed audit-driven corrections addressing crawl errors, layout issues, and navigation flow.
- Improved clarity and hierarchy across product and service sections.
- Delivered recurring SEO updates documenting improvements.
Illustrative preview. A representative example, not a live search result.
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181% Increase in conversions
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35% Increase in revenue
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59% Increase in organic site traffic
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169% Increase in organic conversions
SmartSites boosts B2B orders for seafood wholesale & foodservice distribution brands
SmartSites helped True World Foods attract more restaurants and distributors by optimizing product-focused campaigns and improving visibility for fresh seafood supply.
- Built ad groups for seafood delivery, wholesale supply, and specialty seafood items.
- Strengthened keyword targeting across restaurant supply and fresh seafood terms.
- Enhanced ad messaging emphasizing quality, freshness, and reliability.
- Improved reach among chefs, retailers, and foodservice buyers.
Sample ad. A representative example, not a live ad from the campaign.
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344% Increase in ROAS
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577% Increase in revenue
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72% Improved cost per order
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382% Increase in orders
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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