Trading Card Retailer Improves ROAS by 170%
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170%
Increase in ROAS
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30%
Improved Cost Per Order
About Troll and Toad
Troll and Toad is a retailer specializing in an extensive inventory of Pokémon, Magic: The Gathering, Yu-Gi-Oh!, and various other collectible card categories. They are experts in the Trading Card Game market, offering deep selections across all rarity levels to satisfy both casual players and serious collectors. Known for stocking the best-selling sets and hard-to-find singles, they provide a comprehensive marketplace for tabletop gaming enthusiasts. Their dedication to accurate grading and vast product availability has made them a cornerstone of the online collectible community.
Challenge
Troll and Toad wanted to increase online orders by optimizing their product-focused campaigns and significantly improving visibility for their large inventory of trading cards and collectibles. Their primary objective was to drive higher overall sales volume in a highly dynamic and trend-driven market. As a large-scale e-commerce business dealing with thousands of individual SKUs, balancing Return on Ad Spend with the need for aggressive volume growth demanded highly sophisticated campaign management. SmartSites developed a comprehensive, data-driven strategy meticulously tailored to their specific inventory needs and the fast-paced dynamics of the collector market.
How we helped Troll and Toad.
SmartSites boosts e-commerce sales for trading card & collectibles retailers
SmartSites helped Troll and Toad increase online orders by optimizing product-focused campaigns and improving visibility for trading cards and collectibles.
- Built ad groups for Pokémon, Magic: The Gathering, Yu-Gi-Oh!, and collectible categories.
- Strengthened keyword targeting across TCG, rarity levels, and collector terms.
- Enhanced ad messaging emphasizing authenticity, selection, and competitive pricing.
- Improved Shopping visibility for best-selling sets and singles.
top rated trading cards Sample ad. A representative example, not a live ad from the campaign.
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170%
Increase in ROAS
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30%
Improved Cost Per Order
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