Online Plant Nursery Grows Revenue by 8x
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711%
Increase in Revenue
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359%
Increase in Orders
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269%
Increase in ROAS
“We have been nothing but impressed with the experience with SmartSites.”
About Tristar Plants
Tristar Plants is an online nursery specializing in a vast selection of healthy fruit trees, vibrant perennials, hardy shrubs, and beautiful seasonal plants. They cater to the needs of home gardeners and professional landscapers alike, offering popular plant varieties that thrive in diverse climates. Founded in 2021, the company has built five years of dedicated horticultural expertise. They are committed to delivering nursery-fresh plants directly to customers' doors, providing the essential greenery needed to transform any outdoor space into a thriving garden or landscape.
Challenge
Tristar Plants needed to increase online orders by optimizing their product-focused campaigns and significantly improving search visibility for their extensive inventory of home gardening plants. As a growing e-commerce business in the agricultural sector, balancing Return on Ad Spend with the need for aggressive volume growth demanded highly sophisticated campaign management. Furthermore, industry-specific factors, such as complex, state-by-state USDA plant shipping restrictions, added significant logistical complexity to their digital targeting, requiring ads to be carefully geo-fenced. SmartSites crafted a comprehensive plan to tackle each of these unique e-commerce and regulatory challenges head-on.
How we helped Tristar Plants.
SmartSites boosts e-commerce sales for online plant nurseries & garden supply brands
SmartSites helped Tristar Plants increase online orders by optimizing product-focused campaigns and improving visibility for home gardening plants.
- Built ad groups for fruit trees, perennials, shrubs, and seasonal plants.
- Strengthened keyword targeting across gardening, landscaping, and plant variety terms.
- Enhanced ad messaging highlighting quality, nursery expertise, and healthy growth.
- Improved Shopping visibility for popular plant varieties.
top rated fruit trees & plants Sample ad. A representative example, not a live ad from the campaign.
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711%
Increase in Revenue
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56%
Improved Cost Per Order
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359%
Increase in Orders
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82%
Increase in Conversion Rate
Marketing that brings in more shoppers.
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On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
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Vonda Selby
“We have been nothing but impressed with the experience with SmartSites. Working with David Wieland and Tiffany Reyes has been easy and it is clear in our interactions that they have nothing but the success of our business at the top of their list of things to do. They have been there whenever we need them and are in constant contact with us keeping us updated on the projects. If you have SEO or PPC needs I would strongly encourage you to talk to the people at SmartSites”
Allen Selby“Too early to measure the outcomes. We have seen a good rise in ROA and we are just 10 days in … They have been very responsive with emails almost on a daily basis and when a phone call is needed they have been very prompt … The level of service they have provided is impressive, as well as their effort to see your company progress no matter what size your business is”
