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G2Commercial Lighting Manufacturer Increases Lead Volume by 120%
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120%
Increase in leads
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38%
Increase in conversion rate
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24%
Improved cost per lead
“SmartSites improved sales on our website tremendously.”
About Times Square Lighting
Times Square Lighting is a manufacturing company specializing in the design and production of high quality commercial lighting fixtures, advanced stage lighting systems, and sophisticated architectural lighting applications. Operating within the competitive retail and electronics sector, they are widely recognized for their innovative LED solutions and comprehensive professional lighting categories that prioritize durability, optical performance, and extensive custom manufacturing capabilities. Their state of the art lighting products are trusted by lighting designers, architects, and facility managers nationwide to illuminate commercial spaces, theatrical productions, and high profile architectural projects with precision and reliability.
Challenge
In the highly specialized and competitive commercial lighting market, Times Square Lighting needed a powerful digital marketing strategy to effectively reach lighting designers and electrical contractors actively seeking professional grade fixtures. SmartSites helped Times Square Lighting generate significantly more highly qualified product inquiries by meticulously optimizing their specific category based advertising campaigns and prominently highlighting their advanced professional lighting solutions. Generating highly qualified B2B leads at an efficient cost per acquisition was essential to sustaining their long term business growth and expanding their market share in the commercial lighting industry. SmartSites utilized targeted search strategies to capture high intent commercial traffic.
How we helped Times Square Lighting.
SmartSites increases visibility for architectural & commercial lighting manufacturers
SmartSites helped Times Square Lighting generate more product inquiries by optimizing category-based campaigns and highlighting professional lighting solutions.
- Developed ad groups for commercial fixtures, stage lighting, and architectural applications.
- Strengthened keyword targeting for LED solutions and professional lighting categories.
- Enhanced ad messaging focused on durability, performance, and custom capabilities.
- Improved campaign organization to reach designers, contractors, and facility managers.
top rated stage lighting Sample ad. A representative example, not a live ad from the campaign.
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24%
Improved cost per lead
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120%
Increase in leads
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38%
Increase in conversion rate
Marketing that brings in more shoppers.
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- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
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Felix Sansone
“SmartSites improved sales on our website tremendously.”
