Google
Clutch
G2Beauty Accessory Brand Expands Social Reach by 315x
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315x
Instagram reach
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270x
Facebook reach
About The Tulip Project
The TuLIP Project is the team behind The TuLIP Tool, a beauty accessory that keeps lip gloss from leaking and making a mess in purses and bags. The patent-pending, flower-shaped attachment is made of food-grade silicone and slides onto round, square and pentagonal gloss tubes just below the seam to catch leaks. It is designed to fit popular glosses from brands such as Glossier, FENTY, Charlotte Tilbury, Dior and NARS. The product was co-invented by Karen Johnson with T Murray and Janet Gilliland, and is sold online and through wholesale retail partners.
Challenge
As a new beauty accessory brand, The TuLIP Project struggled to stand out in crowded social channels, where it competed for attention with established cosmetics and beauty brands. The company wanted to build much stronger brand recognition among women who wear lip gloss and to show how simply its product solves a common, everyday frustration. SmartSites built a highly customized, multi-channel social campaign strategy specifically designed to drive brand awareness, grow engagement, and accelerate overall sales growth.
How we helped The Tulip Project.
SmartSites Empowers The TuLIP Project with Social Media Marketing
SmartSites partnered with The TuLIP Project, a new beauty brand, to establish a strong digital presence and connect with women seeking stylish, accessible products. Through creative content and platform-specific strategies, we helped TuLIP grow brand recognition and build meaningful engagement across multiple channels.
- Engaging Brand Storytelling: Showcased brand values and product highlights through feature stories, promotional content, and beauty-focused posts designed to inspire and inform.
- Creative Visual Approach: Designed a blend of static graphics, carousels, and reels that captured audience attention while showcasing the brand’s unique personality.
- Strategic Audience Targeting: Reached beauty-focused B2C women and expanded awareness through lookalike and custom audiences on Instagram, Facebook, Pinterest, and TikTok.
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270x
Facebook reach
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315x
Instagram reach
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