Launching The TuLIP Project: Building Brand Awareness from the Ground Up
Solving Lip Gloss Problems and Building Brand Awareness for The TuLIP Project
The TuLIP Project is a beauty brand that created a smart, stylish tool to stop lip gloss from leaking into handbags. The idea started when founder Karen experienced one too many sticky messes and looked for a better solution. The result is a custom-fit tool that slides just below the gloss wand to prevent leaks before they happen. The TuLIP Project combines function with elegance to help beauty lovers toss their gloss with confidence. Through their social media presence, they connect with audiences who care about clean bags, polished routines, and simple, effective beauty tools.
The Challenge
The TuLIP Project approached SmartSites as a newly launched business with no existing digital presence. With zero brand awareness, the primary challenge was introducing the product to target audiences and creating a recognizable, trustworthy identity across social media platforms. The goal was to increase visibility, educate new audiences, and build a following from the ground up.
The Plan
SmartSites implemented a strategic content plan to build brand recognition and grow The TuLIP Project’s audience on Facebook and Instagram. We focused on consistent, engaging posts to spark awareness and used their paid boosting budget to ensure reach among relevant users. Through data-driven targeting and optimized creative, we amplified visibility and delivered strong results in reach, engagement, and profile growth.
