The Haymaker | Email Marketing

50% Increase in Email Deliverability for Ecommerce Brand

Haymaker, founded by Matt Bremyer, is dedicated to bringing high-quality sound to the lives of professionals and casual sound enthusiasts alike. The Haymaker team believes in crafting products worth the retail price, always constructed from the best components and materials. They are experts in their industry, and provide unmatched support to customers in order to get the most out of their investment.

The Challenge

The Haymaker came to SmartSites with a goal of boosting online sales on their website. Already an established Amazon Seller, The Haymaker was looking to drive more direct sales via their WooCommerce site. The headphone industry is also widely dominated by household names, making it difficult to carve out market share for small, specialized brands like The Haymaker. In addition to driving sales, the SmartSites team was tasked with spreading brand awareness, and educating prospective customers on what sets The Haymaker apart from other headphones on the market.

Our Solution

In tandem with SEO and PPC efforts, SmartSites deployed a robust email marketing strategy to optimize all key touch points along the customer journey. By implementing automated email flows, the SmartSites team was able to drive more return traffic to the site in order to foster more online sales. Advanced segmentation strategies were also used to identify highly engaged users who were primed to make a purchase, as well as reactivate subscribers who had become unengaged.

Comprehensive Strategy and Expertise for
Enhanced Client Success

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In-Depth Email Audit

One of our certified team members will go through an in depth audit of your current email marketing strategy and send you a full, detailed report of the findings.