Leather Apparel Brand Quintuples Revenue
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401%
Increase in ROAS
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367%
Increase in Revenue
-
114%
Increase in Conversion Rate
“It was good — PPC services were very useful.”
About Taylor's Leatherwear
Taylor's Leatherwear specializes in premium leather jackets, professional police uniforms, durable motorcycle apparel, and specialty outerwear. Founded in 1977, the company brings over four decades of expertise to the fashion and uniform e-commerce industry. They are known for their meticulous craftsmanship and commitment to utilizing high-quality hides, creating bestselling leather jacket styles that offer both rugged protection and timeless aesthetic appeal for law enforcement professionals and civilian motorcycle enthusiasts alike.
Challenge
SmartSites helped Taylor's Leatherwear increase online sales by optimizing highly targeted product-focused campaigns and significantly improving search visibility for their premium leather jackets. As an e-commerce business operating in a niche apparel market, balancing return on ad spend with sustained volume growth demanded sophisticated campaign management. SmartSites implemented a robust digital strategy that highlighted their decades of manufacturing expertise, successfully capturing high-intent traffic from consumers and departments actively searching for professional-grade leather outerwear.
How we helped Taylor's Leatherwear.
SmartSites boosts online orders for leather apparel & specialty uniform manufacturers
SmartSites helped Taylor’s Leatherwear increase sales by optimizing product-focused campaigns and improving visibility for premium leather jackets.
- Built ad groups for leather jackets, police uniforms, motorcycle apparel, and specialty outerwear.
- Strengthened keyword targeting across leather apparel and uniform industry search terms.
- Enhanced ad messaging emphasizing craftsmanship, quality, and authentic materials.
- Improved Shopping visibility for bestselling leather jacket styles.
top rated leather jackets Sample ad. A representative example, not a live ad from the campaign.
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401%
Increase in ROAS
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54%
Improved Cost Per Order
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83%
Increase in Orders
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5%
Increase in CTR
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
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Rachel Patton
“it was good PPC services were very useful”
