Google
Clutch
G2Natural Hair Care Brand Grows Total Revenue by 31%
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31%
Increase in total revenue
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376%
Increase in conversion value
-
342%
Increase in total recipients
About Taliah Waajid
Taliah Waajid is a beauty and personal care brand dedicated to healthy, natural hair. Operating in the Retail and Ecommerce Cosmetic sector, the company specializes in formulating premium, chemical-free natural hair care products. Their extensive product lines are meticulously designed to nourish, style, and protect textured hair, empowering individuals to confidently embrace their natural beauty with high-quality ingredients.
Challenge
Like many rapidly growing businesses in the fiercely competitive Retail and Ecommerce Cosmetic space, Taliah Waajid found it increasingly difficult to stand out online and capture a larger market share. Their primary objective was to strategically focus on aggressively promoting two specific collections, with a major emphasis on rapidly scaling their newest haircare line. SmartSites brought deep, specialized industry knowledge and a rigorous, performance-first methodology to the engagement to build brand visibility and e-commerce growth.
How we helped Taliah Waajid.
SmartSites Drives Revenue With Email & SMS Optimization
Inconsistent campaigns and poor deliverability limited Taliah Waajid's email potential. See how SmartSites rebuilt their lifecycle marketing to fuel growth.
- BFCM-Ready Automations: Launched three essential flows timed for peak season to capture high-intent demand and drive year-over-year growth.
- Deliverability Overhaul: Performed comprehensive list cleaning and segmentation to improve inbox placement and engagement rates.
- Coordinated Multi-Channel Strategy: Aligned email and SMS efforts to reinforce promotions and maximize holiday performance.
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31%
Increase in total revenue
-
376%
Increase in conversion value
-
342%
Increase in total recipients
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