Personalized Gift Brand Drives Site Traffic by 7x
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172%
Increase in Conversion Rate
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92%
Increase in revenue
-
100%
Increase in Orders
About Szeeking Joy
Szeeking Joy is a unique brand operating within the Retail and Ecommerce space, specializing in beautifully crafted custom gifts, personalized event decor, and elegant celebration accessories. They are dedicated to helping customers add a special, personalized touch to their most important milestones and everyday moments. Their commitment to high quality materials, creative design, and customer service ensures that every personalized item they produce brings genuine joy and a memorable aesthetic to any celebration or gift giving occasion.
Challenge
In the highly competitive Retail and Ecommerce market, Szeeking Joy wanted to significantly increase their online purchases and expand their reach to more customers actively looking for unique, personalized gifts and event decor. Their primary objective was to drive higher e-commerce sales volume while maintaining profitable acquisition costs. They needed to efficiently acquire more customers in a digital landscape saturated with mass produced party supplies and large custom printing companies. Balancing Return on Ad Spend with aggressive volume growth demanded sophisticated, visually driven campaign management. SmartSites stepped in with a precisely targeted approach built for sustainable, measurable online growth.
How we helped Szeeking Joy.
SmartSites expands organic reach for personalized gift & event décor brands
SmartSites helped Szeeking JOY grow search visibility by refining clarity across product content and stabilizing technical foundations.
- Updated meta descriptions for custom gifts, personalized event décor, and celebration accessory pages.
- Resolved audit findings including slow-loading elements, indexing issues, and structural formatting problems.
- Improved internal linking to strengthen topical authority and user flow between product categories.
- Provided recurring backlink checks and SEO updates with actionable recommendations.
Nationwide
Best personalized gifts online
Custom party decorations
Illustrative preview. A representative example, not a live search result.
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244%
Increase in site traffic
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55%
Increase in conversions
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92%
Increase in revenue
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615%
Increase in organic site traffic
SmartSites boosts online sales for personalized gift & event décor brands
SmartSites helped Szeeking Joy increase purchases by optimizing product-focused campaigns and improving visibility for custom gifting and décor products.
- Built ad groups for custom gifts, event décor, and personalized accessories.
- Strengthened keyword targeting across gifting, celebration, and personalization terms.
- Enhanced ad messaging highlighting creativity, customization, and unique designs.
- Improved Shopping visibility for top personalized items.
Sample ad. A representative example, not a live ad from the campaign.
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53%
Increase in Revenue
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50%
Improved Cost Per Order
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100%
Increase in Orders
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172%
Increase in Conversion Rate
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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