About SweatHouz
SweatHouz is a franchise brand of infrared sauna and cold plunge studios focused on recovery and wellness. Members use private suites that pair infrared saunas with cold plunge tubs, along with recovery rooms equipped with compression and massage tools. Founded in 2019 by Jamie Weeks, the brand began franchising in 2022 and has expanded to studios across the United States. SweatHouz serves a wide range of clients, from athletes and fitness enthusiasts to people seeking stress relief and relaxation.
Challenge
As Sweathouz expanded nationwide, its digital presence became fragmented across multiple domains and location-specific microsites, leading to SEO inefficiencies, diluted rankings, and lost opportunities for organic growth. Their primary objective was to increase lead generation. SmartSites crafted a comprehensive plan to tackle each of these challenges head-on.
How we helped SweatHouz.
SmartSites boosts visibility for wellness & infrared sauna studios
SmartSites helped SweatHouz attract more membership and session bookings by improving location content, service clarity, and technical SEO.
- Updated meta descriptions and titles across sauna, cold plunge, red light therapy, and wellness service pages.
- Improved local SEO through structured location-page optimizations and clearer service-area details.
- Performed audit-driven fixes addressing crawl issues, mobile formatting, and broken UI elements.
- Delivered monthly SEO reports with findings on rankings, indexing, and ongoing improvements.
Illustrative preview. A representative example, not a live search result.
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166% Increase in site traffic
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371% Increase in conversions
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165% Increase in organic site traffic
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552% Increase in organic conversions
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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