Hardware Store Expands Revenue by 31x
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3,017%
Increase in revenue
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594%
Increase in Orders
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2,415%
Increase in revenue from SEO
“Very hands-on team!”
About Sullivan Hardware
Sullivan Hardware is a cornerstone retailer in the Retail & Ecommerce Home and Garden sector, specializing in a large inventory of essential hardware, professional-grade tools, heavy-duty outdoor equipment, and seasonal items. Founded in 1954, this trusted institution brings over seven decades of industry experience to the home improvement and repair market.
Challenge
Operating in the fiercely competitive Retail & Ecommerce Home and Garden market, Sullivan Hardware faced the critical challenge of modernizing their customer acquisition strategy to compete with big-box retailers. They urgently wanted to significantly increase their overall lead generation and drive higher foot traffic to their physical locations while expanding their digital footprint. To achieve this, they needed a highly efficient, targeted digital marketing approach capable of capturing local search intent, showcasing their large inventory, and ultimately acquiring more loyal customers in an increasingly crowded and aggressively priced market landscape.
How we helped Sullivan Hardware.
SmartSites increases local product visibility for hardware & home improvement stores
SmartSites helped Sullivan Hardware improve organic engagement through better category organization and technical repair.
- Updated metadata across tools, hardware, outdoor equipment, and grilling product categories.
- Performed audit fixes resolving crawl issues, broken modules, and outdated formatting.
- Strengthened internal linking between seasonal products, categories, and buyer-guide content.
- Delivered monthly updates detailing ongoing technical and content enhancements.
Nationwide
Best patio furniture online
Top 10 patio furniture brands
Illustrative preview. A representative example, not a live search result.
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603%
Increase in site traffic
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284%
Increase in conversions
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213%
Increase in organic site traffic
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255%
Increase in organic conversions
SmartSites boosts sales for hardware stores & home improvement supply retailers
SmartSites helped Sullivan Hardware increase orders by optimizing product-focused campaigns and improving visibility for tools and home improvement essentials.
- Built ad groups for hardware, tools, outdoor equipment, and seasonal items.
- Strengthened keyword targeting across home improvement and repair terms.
- Enhanced ad messaging emphasizing quality, selection, and trusted brands.
- Improved Shopping visibility for popular home improvement products.
Sample ad. A representative example, not a live ad from the campaign.
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276%
Increase in ROAS
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303%
Increase in Revenue
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93%
Improved Cost Per Order
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588%
Increase in Conversion Rate
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Ben Wilson
“Very hands-on team! Luna and Todd have helped our team make major improvements in our SEO efforts.”
