Candy Retailer Lifts PPC ROAS by 35%
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35%
Increase in ROAS
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26%
Improved cost per order
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26%
Increase in conversion rate
“They helped us clean up and restructure our Google Ads, which immediately improved our efficiency and performance.”
About Sugar Bear Candy Store
Sugar Bear Candy Store is a New Jersey and New York candy retailer founded in 2017 by Gabby Zhaukesh, who started with a single mall kiosk and grew the business to mall locations across both states plus a nationwide online store. Sugar Bear sells hand-picked sweets and nostalgic treats, including freeze-dried candy, fudge, gummies, chocolate, spicy and chamoy treats, and sugar-free options, with halal, kosher, gelatin-free, and gluten-free selections. The brand is known for curated gift trays, candy jars, and mystery boxes, ships orders within 48 hours, and aims to bring happiness to people's lives through the magic of candy.
Challenge
Sugar Bear wanted to grow online sales beyond its mall stores, but its Google Ads account was not delivering efficient results. Candy is a low-ticket, trend-driven category where viral products like freeze-dried candy and chamoy treats rise and fall quickly, so the account needed to put budget behind what was selling and cut what was not. Every order had to be profitable at small basket sizes. SmartSites set out to clean up and restructure the account, sharpen its Shopping and Performance Max campaigns, and improve return on ad spend.
How we helped Sugar Bear Candy Store.
SmartSites improves ad efficiency for online candy & gift retailers
SmartSites helped Sugar Bear Candy Store get more sales from every advertising dollar.
- Account Restructure: Cleaned up and restructured the Google Ads account to remove wasted spend.
- Shopping & Performance Max: Rebuilt feed-only, retargeting, and product-category Performance Max campaigns with Target ROAS bidding.
- Trend-Led Campaigns: Created a dedicated campaign for chamoy candy to capture fast-growing demand.
- Brand Protection: Ran a brand campaign to capture shoppers searching for Sugar Bear by name.
top rated freeze-dried candy Sample ad. A representative example, not a live ad from the campaign.
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35%
Increase in ROAS
-
26%
Improved cost per order
-
26%
Increase in conversion rate
Marketing that brings in more shoppers.
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On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
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Steven Smith
“We’ve had an excellent experience working with Stephanie Schwailik at SmartSites for Sugar Bear Candy Store. From the start, Stephanie has been proactive, knowledgeable, and genuinely invested in our success. She helped us clean up and restructure our Google Ads, which immediately improved our efficiency and overall performance. Her attention to detail and ability to identify what wasn’t working made a huge difference. We’re now seeing stronger results with better budget allocation and clearer strategy. Stephanie has also played a key role in helping us grow our Facebook advertising. She worked closely with us to refine our targeting, creative direction, and campaign structure, leading to noticeable improvements in engagement and conversions. Her communication is consistent, transparent, and easy to understand — which makes collaboration seamless. It’s clear she cares about her clients and takes pride in delivering results. We’re grateful to have her as a partner and highly recommend her to any business looking to improve their digital advertising performance. — Sugar Bear Candy Store”
