Spurbe Marketing
Fashion Brand Spurbe sees a boost in sales after marketing placements, search engine optimization, and a Google Adwords campaign.
Spurbe is an international clothing company that focuses on modern streetwear. Spurbe took its inspiration from the late 70s/early 80s urban sub-culture of New York and Los Angeles. They carry dozens of unique brands with styles for any occasion. All of their clothing lines are available exclusively online.
The Challenge
With big brands controlling the retail space, new fashion companies have a hard time breaking out. Spurbe represented multiple brands all with a unique identity and style. As with most up and coming businesses, marketing funds were limited. We needed to bring in very specific online visitors through SEO, blogging, and Google Merchant center since they did not have a physical store front and relied on the website for all clothing transactions.
The Plan
Keyword research.
Implement onsite SEO optimizations.
Write weekly blog posts.
Publish press releases.
Inclusion into a Fab.com flash sale.
Create and upkeep a product feed for Amazon.com.
Manage a product listings pay-per-click campaign through Google Adwords.
Run a 6-month link building campaign to increase search rankings.
