Sprayer Depot wanted to maximize the value of its email list by converting more subscribers into paying customers while keeping engagement high. Their previous email program lacked the advanced automation and list growth tactics needed to drive meaningful improvements. Without optimized flows, strategic content planning, and stronger targeting, opportunities to recover abandoned carts, welcome new subscribers, and encourage repeat purchases were being missed.

SmartSites increased Sprayer Depot’s placed order rate by 250% by creating automated flows and email campaigns from scratch that drove higher conversions and stronger engagement. We designed modern, brand-aligned templates that were visually appealing and optimized for performance. To support these results, we improved segmentation to target active customers more effectively and revamped sign-up forms to grow the subscriber list. Monthly campaigns featured promotions, product education, and seasonal highlights, while automated flows welcomed new subscribers, recovered abandoned carts, and encouraged repeat purchases—leading to stronger customer connections and sustained revenue growth.