Google
Clutch
G2Native American Jewelry Brand Lifts ROAS by 9x
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835%
Increase in ROAS
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628%
Increase in conversion rate
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83%
Improved cost per order
About Spirit of Santa Fe
Spirit of Santa Fe is an artisan jewelry retailer specializing in authentic Native American jewelry, handcrafted turquoise pieces, and signature gemstone collections. Founded in 1930, the company brings nearly a century of heritage to the jewelry industry. Their curated collections highlight traditional craftsmanship and culturally significant designs, serving collectors, gift buyers, and shoppers seeking authentic, handmade pieces with deep regional roots.
Challenge
Spirit of Santa Fe came to SmartSites after a previous agency had underdelivered, leaving their digital presence neglected and their authentic Native American jewelry collections underexposed online. The priority was rebuilding momentum by driving more qualified traffic to the site and reaching both local Santa Fe shoppers and a national audience of collectors and gift buyers. With nearly a century of heritage to draw on, the challenge was translating that legacy into a digital strategy that could compete in a saturated jewelry e-commerce market. SmartSites built a targeted approach designed to restore visibility, grow traffic, and reconnect the brand with its core audience.
How we helped Spirit of Santa Fe.
SmartSites boosts online sales for Native American jewelry & artisan-crafted accessory brands
SmartSites helped Spirit of Santa Fe increase purchases by optimizing product-focused campaigns and improving visibility for authentic Native American jewelry.
- Built targeted ad groups for turquoise jewelry, handcrafted pieces, and artisan collections.
- Strengthened keyword targeting across Native American jewelry and gemstone terms.
- Enhanced ad messaging highlighting authenticity, heritage, and craftsmanship.
- Improved Shopping visibility for signature jewelry pieces.
top rated native american jewelry Sample ad. A representative example, not a live ad from the campaign.
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835%
Increase in ROAS
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36%
Increase in orders
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628%
Increase in conversion rate
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52%
Increase in CTR
Marketing that brings in more shoppers.
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Ericka Atkinson
“Stephanie has been a tremendous part of our success and always continues to try and improve on approaches and seek new ways to better our marketing. She is invaluable to our team.”
