Google
Clutch
G2Luxury Cannabis Brand Grows Email Revenue by 20x
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1,994%
Increase in email-attributed revenue
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63%
Increase in email's share of store revenue
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1,292%
Increase in email click rate
About SōKO Cannabis
SōKO Cannabis is a California lifestyle brand that sells hemp-derived cannabis products, from THC vape concentrates to THC gummies, and branded apparel online to adult customers. Its products are made in California and independently lab-tested, and the brand pairs them with fashion, art and events such as the SōKO Cannabis Ball.
Challenge
SōKO had a valuable subscriber base, but list quality problems and a large share of disengaged contacts were hurting deliverability and inbox placement. Campaigns went out without segmentation by recent activity, so opens, clicks and orders from email stayed low. With paid search and social ads largely closed to cannabis brands, email needed to carry more of the brand's sales.
How we helped SōKO Cannabis.
SmartSites rebuilds email for a luxury cannabis brand
SmartSites runs SōKO's email program in Klaviyo on its Shopify store, starting with list health and segmentation before adding a weekly campaign calendar and new automations.
- List Hygiene: Removed disengaged contacts and added a sunset flow for unengaged subscribers to protect sender reputation and inbox placement.
- Engagement-Based Segments: Sends campaigns to 30, 60 and 90-day activity windows so each email reaches the people most likely to open and buy.
- Weekly Campaigns: Plans a weekly send around product features, new packaging, customer testimonials and holiday weekend sales, with sharper subject lines and send times.
- Automations: Runs welcome, browse, cart and checkout abandonment, post-purchase, review request and win-back flows, plus a new back-in-stock flow and sign-up form.
- On-Brand Design: Custom emails in SōKO's bold, colorful luxury style, with no stock clip art.
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1,994%
Increase in email-attributed revenue
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361%
Increase in email open rate
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63%
Increase in email's share of store revenue
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87%
Improvement in bounce rate
Marketing that brings in more shoppers.
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