Service Uniform Brand Grows Revenue by 6x
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587%
Increase in ROAS
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75%
Increase in revenue from SEO
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479%
Increase in Revenue
About ShuBee
ShuBee specializes in high-quality booties, durable coveralls, professional uniforms, and essential service protection gear. Founded in 2000, the company brings over 2 decades of deep industry experience to the Retail and Ecommerce Home and Garden sector. They are a provider of contractor apparel and protective wear, offering key products designed to help service professionals maintain a clean, professional appearance while protecting client properties during residential and commercial jobs.
Challenge
The Retail and Ecommerce market for contractor protective wear is highly competitive, with major industrial suppliers dominating the space. SmartSites helped ShuBee increase online orders by optimizing product-focused campaigns and improving search visibility for their professional-grade apparel and supplies. Their primary objective was to drive more sales and improve rankings for non-branded keywords to stimulate new sale opportunities. They faced stiff competition from large brands like Uline. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management, and SmartSites launched a highly focused initiative.
How we helped ShuBee.
SmartSites increases organic reach for professional workwear & PPE suppliers
SmartSites helped ShuBee attract more purchase-ready customers by improving product-page clarity and strengthening technical performance.
- Updated metadata across workwear, shoe covers, PPE, and professional apparel categories.
- Performed audit fixes addressing crawl issues, layout inconsistencies, and indexing gaps.
- Improved category structure and internal linking for smoother catalog navigation.
- Delivered recurring backlink health checks and SEO updates to support authority growth.
Nationwide
Best disposable shoe covers
Top 10 shoe cover brands
Illustrative preview. A representative example, not a live search result.
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47%
Increase in site traffic
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35%
Increase in revenue
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75%
Increase in revenue from SEO
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471%
Increase in ChatGPT traffic
SmartSites boosts sales for service uniform & protective apparel brands
SmartSites helped ShuBee increase online orders by optimizing product-focused campaigns and improving visibility for professional-grade apparel and supplies.
- Built ad groups for booties, coveralls, uniforms, and service protection gear.
- Strengthened keyword targeting across contractor apparel and protective wear terms.
- Enhanced ad messaging highlighting comfort, durability, and professional quality.
- Improved Shopping visibility for key protective products.
Sample ad. A representative example, not a live ad from the campaign.
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587%
Increase in ROAS
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479%
Increase in Revenue
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3%
Increase in CTR
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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