Luxury Home Decor Retailer Quadruples ROAS
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251%
Increase in ROAS
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126%
Increase in revenue
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118%
Increase in conversion rate
“Working with SmartSites has been a truly positive experience. Always responsive and dedicated to meeting our needs.”
About Scully & Scully
Scully & Scully specializes in fine china, crystal, furniture, and luxury decor, premium home goods and gift-related, signature luxury collections. Operating within the luxury ecommerce, they have established a strong reputation for excellence and reliability. Their commitment to quality and customer satisfaction continues to drive their success and industry standing.
Challenge
SmartSites helped Scully & Scully increase purchases by optimizing product-focused campaigns and improving visibility for high-end home dcor and gifts. Their primary objective was to drive higher sales volume. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. SmartSites brought deep industry knowledge and a performance-first methodology to the engagement. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.
How we helped Scully & Scully.
SmartSites boosts online sales for luxury home décor & upscale gift retailers
SmartSites helped Scully & Scully increase purchases by optimizing product-focused campaigns and improving visibility for high-end home décor and gifts.
- Built ad groups for fine china, crystal, furniture, and luxury décor.
- Strengthened keyword targeting across premium home goods and gift-related search terms.
- Enhanced ad messaging emphasizing craftsmanship, heritage brands, and timeless design.
- Improved Shopping visibility for signature luxury collections.
top rated fine china & crystal Sample ad. A representative example, not a live ad from the campaign.
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251%
Increase in ROAS
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126%
Increase in revenue
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38%
Improved cost per order
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105%
Increase in orders
Marketing that brings in more shoppers.
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Let’s grow your store together.
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Lexy Biederman
“Working with Isaah at SmartSites has been a truly positive experience. He's a pleasure to work with, always responsive and dedicated to meeting our needs. We value his partnership and appreciate the excellent service he provides.”
