Google
Clutch
G2Digital Safe Provider Lifts Conversions by 45x
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4,409%
Increase in conversions
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84%
Increase in revenue
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75%
Increase in orders
About SafeDecision
SafeDecisions sells digital safes for homes and businesses and is the company authorized to bring ASSA ABLOY Elsafe safes into the U.S. residential market. Its lineup includes in-room digital safes, wall safes, document safes and larger floor models, built on the same hospitality-grade Elsafe technology used in hotels worldwide. Safes pair with the SafeDecisions app, which lets owners register their safe and unlock it remotely. The company serves homeowners as well as builders and architects who specify safes as an amenity in residential projects.
Challenge
Operating in a competitive home security market, SafeDecisions needed a stronger digital strategy to introduce a hotel-trusted safe brand to U.S. homeowners, builders and architects. SmartSites helped them attract significantly more qualified buyers by optimizing product-focused advertising campaigns and improving their search visibility for digital and home safes. Their primary objective was to increase qualified lead generation and online sales. Balancing the need for a strong Return on Ad Spend with the necessity for substantial volume growth demanded sophisticated, daily campaign management, which SmartSites provided.
How we helped SafeDecision.
SmartSites boosts online presence for digital safe & home security product brands
SmartSites helped SafeDecisions generate more qualified inquiries by refining product content and resolving technical issues.
- Updated metadata across digital safe, wall safe, document safe, and floor safe pages.
- Completed audit fixes addressing crawl errors, layout misalignment, and content-structure gaps.
- Strengthened internal linking and on-page hierarchy for clearer service pathways.
- Delivered ongoing SEO updates highlighting improvements in traffic and visibility.
Nationwide
Best home safes online
Top 10 safe brands
Illustrative preview. A representative example, not a live search result.
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76%
Increase in site traffic
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4,409%
Increase in conversions
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951%
Increase in revenue
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40%
Increase in organic site traffic
SmartSites increases inquiries for digital safe & home security product brands
SmartSites helped SafeDecisions attract more homeowner and builder leads by optimizing product-focused campaigns and improving visibility for digital safes.
- Built ad groups for in-room digital safes, wall safes, document safes, and floor safes.
- Strengthened keyword targeting across home safe, digital safe, and residential security terms.
- Enhanced ad messaging emphasizing hotel-grade Elsafe technology, app control, and ease of use.
- Improved reach among homeowners, builders, and architects specifying safes for residential projects.
Sample ad. A representative example, not a live ad from the campaign.
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84%
Increase in revenue
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75%
Increase in orders
SmartSites Strengthens Digital Presence for SafeDecisions
SmartSites partnered with SafeDecisions to enhance its multi-platform visibility and position its digital safes in front of high-intent homeowner and builder audiences.
- Visual Branding: Developed consistent, product-focused visuals to highlight design, security, and real-world use cases across Instagram, Facebook, LinkedIn, and X.
- Community Engagement: Actively interacted with users through comments, replies, and profile maintenance to ensure the brand appeared responsive and reliable.
- Strategic Targeting: Deployed tailored ad audiences to reach homeowners, builders, and architects interested in digital safes for residential projects.
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20%
Increase in content reach
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66%
Increase in profile visits
Marketing that brings in more shoppers.
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