SafeDecisions Saw the Difference: Social Media That Converts and Connects
SafeDecisions Delivers Trusted Security as the Official Elsafe Safe Supplier
SafeDecisions is a trusted provider of in-room electronic safes and an official supplier of Elsafe safes by Vingcard, an ASSA ABLOY company. Serving businesses and institutions across education, healthcare, and hospitality, SafeDecisions delivers secure storage backed by ADA compliance, remote unlocking, and UL 1037 certification. With nationwide servicing through FlyLock Solutions, the brand supports organizations looking for reliable, professionally installed security solutions. SafeDecisions focuses on smart design, long-term durability, and customer support to protect what matters most. Through its growing online presence, the brand connects with businesses seeking modern, dependable in-room safes.
The Challenge
SafeDecisions approached SmartSites as a brand new venture in the security technology space. With no existing online presence, the primary challenge was to introduce the brand to key audiences and build trust in a crowded market. The goal was to raise awareness about SafeDecisions’ electronic safes and establish the brand as a trusted name in secure storage across social media platforms.
The Plan
SmartSites developed a targeted content and engagement strategy to help SafeDecisions grow its following and build visibility. We dedicated engagement hours to spark conversations and increase brand interaction. A paid social media strategy was also implemented, using their boosting budget to ensure content reached relevant, high-intent audiences. Through a combination of creative assets, consistent posting, and data-driven targeting, SafeDecisions saw rapid growth in reach, interaction, and brand recognition.
