Resort Furniture Supplier Triples Site Traffic
-
111%
Increase in conversions
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245%
Increase in site traffic
-
161%
Increase in organic site traffic
About Resort Contract Furnishings
Resort Contract Furnishings is one of the nation's largest commercial dealers of premium commercial-grade outdoor furniture, always offered at the guaranteed lowest prices. They specialize in wholesaling highly durable commercial-grade outdoor furniture specifically tailored to the demanding hospitality industry. Founded in 2006, the company brings over two decades of industry experience to the competitive retail and e-commerce market. They are widely known for their extensive selection of Made in USA products, customer service, and commitment to providing the guaranteed lowest prices on the market.
Challenge
The executive team at Resort Contract Furnishings knew their digital presence had untapped potential but lacked a clear, strategic path forward to capture it. Their primary objective was to significantly increase lead generation and drive more bulk wholesale orders from major hospitality clients. They faced stiff competition from established industry players including National Outdoor Furniture, Grosfillex Furniture, and American Slings. Seasonal demand patterns required a highly flexible campaign strategy, as their busiest and most critical time of the year falls strictly between March 1st and September 30th. As a high-volume e-commerce business, balancing return on ad spend with overall volume growth demanded sophisticated campaign management. SmartSites responded with a comprehensive multi-channel approach calibrated for maximum return on investment.
How we helped Resort Contract Furnishings.
SmartSites improves discoverability for hospitality furnishing suppliers
SmartSites strengthened Resort Contract Furnishings’ organic performance by enhancing metadata and fixing audit-identified issues.
- Updated metadata for hospitality furniture categories, outdoor sets, and commercial furnishing pages.
- Performed audit fixes resolving mobile layout problems, formatting errors, and crawlability issues.
- Reviewed backlinks and provided guidance on toxic link cleanup.
- Delivered recurring SEO updates capturing improvements to indexing and category visibility.
Nationwide
Best commercial pool furniture
Top outdoor furniture brands
Illustrative preview. A representative example, not a live search result.
-
245%
Increase in site traffic
-
111%
Increase in conversions
-
161%
Increase in organic site traffic
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