Barrel & Distilling Supplier Increases Conversions by 13x
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1,203%
Increase in conversions
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498%
Increase in organic conversions
About Red Head Barrels
Red Head Barrels is a retail and ecommerce company specializing in high quality oak aging barrels and distilling supplies. Their focus on product craftsmanship and customer satisfaction has driven consistent growth in an increasingly competitive online market. They offer a diverse range of customizable barrels perfect for aging whiskey, wine, and other spirits at home or in commercial settings. By providing expert guidance and premium accessories, they empower enthusiasts to elevate their crafting and tasting experiences.
Challenge
Like many businesses operating in the crowded retail and ecommerce space, Red Head Barrels found it increasingly difficult to stand out online and capture market share. As a growing e-commerce business, carefully balancing Return on Ad Spend with the need for aggressive volume growth demanded highly sophisticated campaign management. Working closely with their internal team, SmartSites set clear performance benchmarks and launched a focused, data driven initiative. By optimizing their product visibility and refining their digital strategy, they successfully drove higher sales volume and brand engagement.
How we helped Red Head Barrels.
SmartSites strengthens ranking potential for barrel & distilling supply brands
SmartSites improved Redhead Barrels’ visibility by refining on-page elements and addressing technical SEO weaknesses.
- Updated metadata across oak barrels, aging kits, and distilling accessories.
- Fixed audit issues including spacing errors, broken layout elements, and mobile display gaps.
- Conducted backlink health checks and recommended cleanup actions.
- Delivered SEO update summaries highlighting product-page improvements and ranking activity.
Nationwide
Best oak barrels online
Top home distilling supplies
Illustrative preview. A representative example, not a live search result.
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1,203%
Increase in conversions
-
498%
Increase in organic conversions
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