1,351% Increase in Email Revenue for Snack Brand

RawRev is a plant-based nutrition brand known for its high-protein, vegan snack bars made with clean, wholesome ingredients. As the company scaled, it became clear they needed a stronger email marketing strategy to connect with their health-conscious customer base. Their outdated templates and lack of segmentation were limiting growth. With no consistent content calendar in place, campaign performance was falling short. That’s when RawRev partnered with SmartSites to revamp their Klaviyo email marketing—from strategy to design to execution.

The Challenge

RawRev’s email marketing was falling flat. They had no real segmentation and were sending the same emails to everyone, regardless of behavior or interest. The email designs were basic and outdated, which made them easy to ignore. Even worse, there was no campaign content calendar, so sends were random and lacked purpose. These issues meant low engagement, low conversions, and wasted potential.

Our Solution

SmartSites revamped RawRev’s entire email marketing program. We implemented engaged segmentation to target active customers, redesigned outdated templates with a modern, on-brand look, and created a targetted content calendar tied to promotions, holidays, and product highlights. Email flows were also rebuilt from scratch to welcome, retain, and convert subscribers more effectively.

RawRev Inc magazine

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