Contemporary Fine Art Gallery Increases Revenue by 26x
-
2,457%
Increase in revenue
-
931%
Increase in conversions
-
202%
Increase in organic site traffic
“They communicated well and were able to be informative in email responses.”
About Randi Ford Art
Randi Ford Art is a contemporary fine art studio specializing in original paintings, with a focus on water and landscape works. The studio offers collectors and art enthusiasts access to Randi Ford's original artworks, with collections available through her online gallery. Her pieces appeal to collectors seeking distinctive American fine art at the mid-tier price point, with each work reflecting her signature style and subject matter.
Challenge
Randi Ford Art recognized that their existing marketing approach was not generating the growth they needed. Their primary objective was to increase artwork sales at a profitable rate, so Randi could spend more time painting and the team could spend more time selling her paintings. They faced stiff competition from other American artists who focus on water and landscape paintings priced at a few thousand dollars each. SmartSites stepped in with a targeted approach built for sustainable, measurable growth.
How we helped Randi Ford Art.
SmartSites improves online presence for fine-art brands
SmartSites strengthened Randi Ford Art’s discoverability by refining metadata and correcting technical inconsistencies.
- Updated metadata for art collections, galleries, and individual artwork pages.
- Resolved audit issues including formatting inconsistencies, mobile responsiveness problems, and crawl errors.
- Reviewed backlinks and identified toxic domains requiring cleanup.
- Delivered recurring SEO updates outlining improvements in catalog structure and search visibility.
Nationwide
Best contemporary art online
Top water paintings for sale
Illustrative preview. A representative example, not a live search result.
-
113%
Increase in site traffic
-
931%
Increase in conversions
-
2,457%
Increase in revenue
-
202%
Increase in organic site traffic
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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Randi Ford
“They communicated well and were able to be informative in email responses.”
