Hair Accessories Brand Improves ROAS by 27%
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27%
Increase in ROAS
About Plaid Sky
Plaid Sky, operating under the popular brand Kenz Laurenz, specializes in a wide variety of trendy scrunchies, comfortable headbands, stylish bows, and vibrant fashion accessories. They compete in the hair accessory and fast-fashion market, consistently moving top-selling SKUs that appeal to a broad demographic of active women and girls. Founded in 2012, the company has built 14 years of deep expertise in identifying trends and delivering high-quality, affordable accessories. They are actively working towards their WBENC certification, highlighting their commitment to female entrepreneurship and business excellence.
Challenge
Kenz Laurenz wanted to increase online orders by optimizing their highly visual, product-focused campaigns and significantly improving search visibility for their vast inventory of hairbands and fashion accessories. In the fast-paced, trend-driven world of affordable fashion, capturing consumer attention quickly is paramount. As a high-volume e-commerce business dealing with relatively low-ticket items, delicately balancing Return on Ad Spend with the volume growth required for profitability demanded highly sophisticated, SKU-level campaign management. The challenge was to drive traffic while maintaining strict cost controls on every click.
How we helped Plaid Sky.
SmartSites boosts e-commerce sales for hair accessories & fashion accessory brands
SmartSites helped Kenz Laurenz increase online orders by optimizing product-focused campaigns and improving visibility for hairbands and fashion accessories.
- Built targeted ad groups for scrunchies, headbands, bows, and fashion accessories.
- Strengthened keyword targeting across hair accessory and fashion terms.
- Enhanced ad messaging highlighting variety, value, and style.
- Improved Shopping visibility for top-selling SKUs.
top rated hair accessories Sample ad. A representative example, not a live ad from the campaign.
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27%
Increase in ROAS
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