Enterprise Networking Hardware Supplier Boosts Lead Volume by 6x
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468%
Increase in Leads
-
274%
Increase in conversions
-
164%
Increase in organic conversions
About Phybridge
Phybridge Inc is a phones provider. Founded in 2008, the company brings 18 years of industry expertise and a commitment to client success. Within the Retail and Ecommerce Electronics industry, they develop innovative enterprise networking hardware that simplifies IP voice and unified communications deployments. Their specialized switches and adapters allow organizations to leverage existing infrastructure, significantly reducing the cost and complexity of upgrading to modern digital communication systems.
Challenge
SmartSites helped Phybridge attract more enterprise buyers by optimizing solution-based campaigns and improving visibility for networking hardware. Their primary objective was to increase lead generation. Seasonal demand patterns, for the most part, no. since they deal directly with resellers who are humans, it can be slower when they are more likely to be ooo, like in the summer and during holidays, required a flexible campaign strategy. SmartSites brought deep industry knowledge and a performance-first methodology to the engagement within the Retail and Ecommerce Electronics market.
How we helped Phybridge.
SmartSites strengthens visibility for network technology & communication hardware brands
SmartSites helped NVT Phybridge generate more enterprise visibility by improving technical SEO and refining solution-based content.
- Performed audit corrections addressing crawl issues, broken elements, and structural inconsistencies.
- Updated page titles and descriptions across networking, communication, and hardware categories.
- Improved clarity and alignment across solution and product-detail content.
- Provided recurring SEO updates summarizing progress and recommended improvements.
Nationwide
Best network hardware companies
Top 10 VoIP hardware brands
Illustrative preview. A representative example, not a live search result.
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40%
Increase in site traffic
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274%
Increase in conversions
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164%
Increase in organic conversions
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139%
Increase in ChatGPT traffic
SmartSites boosts visibility for enterprise networking hardware & VoIP infrastructure brands
SmartSites helped Phybridge attract more enterprise buyers by optimizing solution-based campaigns and improving visibility for networking hardware.
- Built ad groups for PoE switches, VoIP infrastructure, and IP migration tools.
- Strengthened keyword targeting across networking, enterprise IT, and VoIP terms.
- Enhanced ad messaging emphasizing reliability, modernization, and infrastructure savings.
- Improved reach among IT managers and enterprise buyers.
Sample ad. A representative example, not a live ad from the campaign.
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86%
Improved Cost Per Lead
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468%
Increase in Leads
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159%
Increase in Conversion Rate
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2%
Increase in CTR
Marketing that brings in more shoppers.
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