Century-Old Sporting Goods Retailer Quadruples Lead Volume
-
342%
Increase in Leads
-
88%
Increase in Conversion Rate
-
64%
Improved Cost Per Lead
About Paragon sports
Paragon Sports specializes in a vast selection of premium footwear, athletic apparel, high-performance equipment, and outdoor essentials. Founded in 1908, the company brings over 11 decades of industry experience to the Retail and Ecommerce Outdoor Recreation sector. As a long-established sporting goods retailer, they offer an extensive range of athletic brands and sport-specific gear, catering to athletes, outdoor enthusiasts, and active consumers seeking quality products.
Challenge
In the highly competitive Retail and Ecommerce Outdoor Recreation market, maintaining brand relevance and driving consistent online traffic is a constant challenge for legacy retailers. SmartSites helped Paragon Sports increase online purchases by optimizing product-focused campaigns and improving search visibility for their top athletic gear categories. Their primary objective was to significantly increase overall website traffic and boost e-commerce conversions. SmartSites developed a comprehensive digital strategy to connect the historic brand with modern consumers actively searching for premium sporting goods.
How we helped Paragon sports.
SmartSites boosts online sales for sporting goods & outdoor gear retailers
SmartSites helped Paragon Sports increase purchases by optimizing product-focused campaigns and improving visibility for top athletic gear categories.
- Built targeted ad groups for footwear, apparel, equipment, and outdoor essentials.
- Strengthened keyword targeting around athletic brands and sport-specific terms.
- Enhanced ad messaging highlighting performance, quality, and trusted brands.
- Improved Shopping visibility across high-demand sporting goods.
top rated sporting goods Sample ad. A representative example, not a live ad from the campaign.
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64%
Improved Cost Per Lead
-
342%
Increase in Leads
-
88%
Increase in Conversion Rate
Marketing that brings in more shoppers.
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