About Outdoor Gear

Outdoor Gear is a company based in Little Ferry, New Jersey, that sells merchandise designed for outdoor activities. Its products are made to withstand extreme outdoor conditions, and it sells to customers nationwide.

Challenge

Outdoor Gear needed an ecommerce platform that could support high-resolution graphics and advanced search filters. The company also wanted insight into customer shopping patterns so it could keep improving the shopping experience.

How we helped Outdoor Gear.

Website Design

SmartSites builds a WooCommerce shop for an outdoor retailer

A WooCommerce store on WordPress for Outdoor Gear that sells its outdoor clothing and merchandise nationwide with high-resolution imagery and advanced search filters.

  • Design & UX: A casual design in brown tones with high-resolution product graphics suits rugged outdoor merchandise.
  • Platform & functionality: The WooCommerce build includes advanced search filters and built-in analytics that show how customers shop.
  • Conversion flow: Filters and product pages move shoppers from browsing to a secure checkout.
  • Performance & SEO foundation: The platform's security features and SEO-friendly setup give the store a solid base.
Outdoor Gear website
  • WordPress Platform
  • WooCommerce Online store
Shoppers comparing gear want to filter by what matters to them, so strong search and clear product imagery do most of the selling.

Marketing that brings in more shoppers.

We’ll find where your next shoppers are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the shoppers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • Clutch Top Retail Marketing Company 2026
  • The Manifest Top Retail Digital Marketing Company
  • GoodFirms Top Web Design Company
  • #1 Best SEO Services 2026 by Forbes Advisor
  • Forbes Advisor Best Web Design Companies: Best for Local Businesses
Danielle Denman Matthew Prepis Oleg Korneitchouk

Let’s grow your store together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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