Gemstone Jewelry Brand Expands Revenue by 24x
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2,271%
Increase in revenue
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1,430%
Increase in orders
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801%
Increase in ROAS
Opal WhisperersAbout Opal Whisperers
Opal Whisperers is a brand in the Retail and Ecommerce Jewelry industry, specializing in opal rings, necklaces, earrings, and exclusive artisan jewelry collections. They are deeply passionate about gemstone and handcrafted jewelry, offering signature opal pieces that highlight the unique, iridescent beauty of each stone. Their commitment to quality craftsmanship and unique design has established them as a destination for customers seeking elegant, one of a kind gemstone jewelry.
Challenge
In the highly competitive Retail and Ecommerce Jewelry sector, Opal Whisperers wanted to significantly increase their online sales and begin scaling their brand nationally. They needed to acquire more customers efficiently in a market saturated with both mass market jewelers and boutique artisan brands. The primary challenge was to effectively showcase the unique visual appeal of their opals while driving high intent traffic to their online store. As a growing e-commerce business, balancing Return on Ad Spend with the necessary volume growth demanded sophisticated, daily campaign management. SmartSites stepped in with a precisely targeted, visually driven approach built for sustainable, measurable growth.
How we helped Opal Whisperers.
SmartSites boosts online sales for gemstone jewelry & artisan-crafted accessory brands
SmartSites helped Opal Whisperers increase purchases by optimizing product-focused campaigns and improving visibility for handcrafted opal jewelry.
- Built ad groups for opal rings, necklaces, earrings, and artisan jewelry collections.
- Strengthened keyword targeting across gemstone, opal, and handcrafted jewelry searches.
- Enhanced ad messaging highlighting rarity, craftsmanship, and natural beauty.
- Improved Shopping visibility for signature opal pieces.
top rated opal jewelry Sample ad. A representative example, not a live ad from the campaign.
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2,271%
Increase in revenue
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60%
Improved cost per order
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1,430%
Increase in orders
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736%
Increase in conversion rate
Marketing that brings in more shoppers.
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