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G2Office Furniture Resale Company Improves Conversion Rate by 159%
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159%
Increase in conversion rate
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100%
Increase in leads
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64%
Improved cost per lead
About OfficeFlip
OfficeFlip is an e-commerce retailer specializing in high quality refurbished and fully liquidated professional office furniture. Operating within the competitive retail and B2B furniture sector, they offer an extensive inventory of premium ergonomic desks, comfortable office chairs, modular cubicles, and completely bundled workplace packages at deeply discounted prices. Their comprehensive product offerings are perfectly tailored for budget conscious businesses that are actively furnishing brand new commercial spaces or significantly upgrading their existing office environments. By providing sustainable and cost effective furniture solutions, OfficeFlip helps companies create professional, highly productive workspaces without breaking their operational budgets.
Challenge
In the highly competitive online office furniture market, OfficeFlip needed a sophisticated digital marketing strategy to effectively reach procurement managers and business owners actively seeking cost effective workplace solutions. SmartSites helped OfficeFlip.com increase their overall online order volume by meticulously optimizing their specific product based advertising campaigns and substantially improving their search visibility for high quality refurbished office furniture. Generating highly qualified B2B leads and direct online sales at an efficient cost per acquisition was essential to sustaining their long term business growth. SmartSites implemented advanced e-commerce targeting to ensure their marketing budget delivered maximum ROI.
How we helped OfficeFlip.
SmartSites builds a colorful website for an office renovator
A WordPress landing page for OfficeFlip, a Morristown, New Jersey office renovation company, built to turn business visitors into inquiries.
- Design & UX: A bright, simple design in blue and orange gives the brand a friendly, approachable look.
- Platform & functionality: The WordPress site includes pages for past projects and buying options alongside the main landing page.
- Conversion flow: A contact form gives businesses a direct way to start a renovation conversation.
SmartSites boosts sales for office furniture resellers & liquidation companies
SmartSites helped OfficeFlip.com increase order volume by optimizing product-based campaigns and improving visibility for refurbished office furniture.
- Developed product-specific ad groups for desks, chairs, cubicles, and bundled sets.
- Strengthened keyword targeting for office furniture, liquidation, and bulk purchasing terms.
- Enhanced ad messaging emphasizing affordability, quality, and fast delivery.
- Improved SKU-level visibility through structured Shopping and category campaigns.
top rated office furniture Sample ad. A representative example, not a live ad from the campaign.
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64%
Improved cost per lead
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100%
Increase in leads
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159%
Increase in conversion rate
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9%
Increase in CTR
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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John Carty
“Joe Koza did a great job got us. His input and assistance gave us an advantage over our competition.”
