Pet Products Brand Grows Site Traffic by 8x
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740%
Increase in organic site traffic
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336%
Increase in site traffic
-
209%
Increase in ChatGPT traffic
“Our overall numbers have increased all thanks to the guidance and work. You will not be disappointed.”
About Multipet International
Multipet International Inc is a globally recognized pet products manufacturer and major Amazon provider operating within the Retail and Ecommerce Pet Shops industry. The company brings deep design expertise and highly specialized manufacturing solutions to serve both major retail chains and independent pet stores in this vibrant field. They create innovative, durable, and highly engaging pet toys and accessories that promote healthy play and strengthen the bond between pets and their owners. Their commitment to using safe, high quality materials and staying ahead of consumer trends has strengthened their position in pet enrichment products.
Challenge
SmartSites helped Multipet attract a significantly larger volume of major retail buyers by drastically improving their digital product content and resolving complex technical SEO obstacles. Operating in the Retail and Ecommerce Pet Shops sector, they faced intense seasonal demand patterns, particularly during the fourth quarter with Halloween and Christmas pushes involving a lot of custom displays and holiday specific toys, which required a flexible and responsive campaign strategy. Generating highly qualified wholesale leads at an efficient cost was essential to sustaining their rapid global growth and inventory turnover. SmartSites developed a highly sophisticated, data driven strategy meticulously tailored to navigate their specific seasonal needs and complex market dynamics.
How we helped Multipet International.
SmartSites builds a refreshed website for a pet supplier
A WordPress ecommerce redesign for Multipet International, a New Jersey pet product supplier, that brightens the brand's look and makes its range of pet toys and accessories easier to browse.
- Design & UX: Text now sits on a vibrant backdrop with a soft drop shadow, so copy stays readable while the colors of the lifestyle photography come through.
- Platform & functionality: The WordPress ecommerce site was corrected for desktop resizing issues, with footer and banner adjustments so pages behave consistently across devices.
- Conversion flow: Menu changes and reworked homepage sections point visitors toward Multipet's product range, from dog toys to cat toys.
SmartSites strengthens organic performance for pet products & toy manufacturers
SmartSites helped Multipet attract more retail buyers by improving product content and resolving technical obstacles.
- Updated metadata across pet toys, accessories, and product-category pages.
- Completed audit fixes addressing crawl errors, structural gaps, and UI issues.
- Refined product hierarchy and internal navigation to improve discoverability.
- Delivered recurring SEO updates documenting improvements.
Nationwide
Best plush dog toys online
Top 10 dog toy brands
Illustrative preview. A representative example, not a live search result.
-
336%
Increase in site traffic
-
740%
Increase in organic site traffic
-
209%
Increase in ChatGPT traffic
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Dean Hirschberg
“Have been working with them for over a year and our overall numbers have increased all thanks to the guidance and work. You will not be disappointed.”
Jordan Jackson“Was new to SEO and PPC. Working with Zach and Steph has been amazing. Starting with redesigning our website to SEO and PPC. They have been very informative from the start. Have been working with them for over a year and our overall numbers have increased all thanks to the guidance and work with Zach and Steph. If you think about working with SmartSites, definitely request to work with Zach and Steph. You will not be disappointed.”
