MovingUp Garage Doors Marketing
Moving Up Garage Doors Co
Moving Up Garage Door Company is a leading source for garage door information, how-to’s, and products. Their ecommerce site boasts a large selection of brand-name products.
The Challenge
Moving Up Garage Doors Co needed help taking their online presence and ad campaigns to the next level. In a sea of online retailers, they were having some difficulty in competing in a highly fragmented industry. Moving Up Garage Doors Co came to SmartSites to make their ecommerce site more user-friendly and intuitive in order to increase their conversion. Due to the nature of their site traffic, several mobile optimizations where needed in order to create a fully functioning, responsive website.
The Plan
Switched to an automated bid strategy to capitalize on Google’s machine learning to increase return on ad spend and conversions
Redesign key pages on the website to engage users and increase time-on-site
Created detailed & granular ad campaigns which assigned an ad group to each product in order to analyze and compare product performance
Support continuous site improvements through ad-hoc development
Implemented numerous bid adjustments for demographics, locations, devices, and time
