MovingUp Garage Doors Marketing

Moving Up Garage Doors Co

Moving Up Garage Door Company is a leading source for garage door information, how-to’s, and products. Their ecommerce site boasts a large selection of brand-name products.

The Challenge

Moving Up Garage Doors Co needed help taking their online presence and ad campaigns to the next level. In a sea of online retailers, they were having some difficulty in competing in a highly fragmented industry. Moving Up Garage Doors Co came to SmartSites to make their ecommerce site more user-friendly and intuitive in order to increase their conversion. Due to the nature of their site traffic, several mobile optimizations where needed in order to create a fully functioning, responsive website.

The Plan

Switched to an automated bid strategy to capitalize on Google’s machine learning to increase return on ad spend and conversions

Redesign key pages on the website to engage users and increase time-on-site

Created detailed & granular ad campaigns which assigned an ad group to each product in order to analyze and compare product performance

Support continuous site improvements through ad-hoc development

Implemented numerous bid adjustments for demographics, locations, devices, and time

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate