Professional AV Equipment Supplier Improves Conversion Rate by 38x
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3,700%
Increase in Conversion Rate
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400%
Increase in Orders
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378%
Increase in Revenue
About Marshall Electronics
Marshall Electronics is a global manufacturer operating in the Retail & Ecommerce Electronics sector, specializing in high-end pro cameras, advanced broadcast monitors, professional AV equipment, and precision specialty optics. Founded in 1975, the company brings over five decades of industry experience to the professional broadcast, production, and corporate AV markets. They are known for engineering reliable camera gear and display solutions. Their commitment to technological innovation and build quality ensures that media professionals worldwide have the exact tools needed to capture and deliver high-quality visual content.
Challenge
Operating in the highly specialized and competitive Retail & Ecommerce Electronics market, Marshall Electronics needed a sophisticated digital strategy to expand their direct-to-consumer and B2B online sales. SmartSites helped them significantly increase e-commerce purchases by meticulously optimizing their product-focused advertising campaigns and drastically improving their search engine visibility for premium professional video equipment. As a large-scale e-commerce operation, the delicate task of balancing Return on Ad Spend with aggressive volume growth demanded highly sophisticated, daily campaign management. SmartSites crafted a comprehensive, data-driven plan to aggressively capture market share and drive revenue.
How we helped Marshall Electronics.
SmartSites boosts sales for professional AV equipment & broadcast camera brands
SmartSites helped Marshall Electronics increase purchases by optimizing product-focused campaigns and improving visibility for professional video equipment.
- Built ad groups for pro cameras, monitors, AV equipment, and specialty optics.
- Strengthened keyword targeting across broadcast, production, and camera gear terms.
- Enhanced ad messaging highlighting performance, reliability, and pro-level quality.
- Improved Shopping visibility for top-selling equipment.
top rated pro cameras & monitors Sample ad. A representative example, not a live ad from the campaign.
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50%
Increase in ROAS
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80%
Improved Cost Per Order
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400%
Increase in Orders
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3,700%
Increase in Conversion Rate
Marketing that brings in more shoppers.
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- Define your growth goals, shopper needs, and competitive landscape.
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- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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Perry G.
“email and ppc marketing for new ecommerce website”
