Memorial Marker Company Increases Conversions by 6x
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1,281%
Increase in revenue from Meta Ads
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467%
Increase in organic conversions
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771%
Increase in conversions from Meta Ads
“I've found SmartSites to be professional, prompt & responsive. Most importantly they save me time.”
About Markers & Headstones
Markers & Headstones operates with a deeply compassionate mission: to provide high-quality, enduring grave markers and headstones at affordable prices. They strive to provide grieving customers with a seamless, effortless experience when ordering a custom headstone to honor their loved one. Their core services focus on delivering affordable, quality products that are proudly Made in the USA. They are known for their American-made craftsmanship, quick turnaround times, and strong customer satisfaction during a difficult time for their clients.
Challenge
Markers & Headstones wanted to attract more family inquiries by optimizing their sensitive, product-focused campaigns and significantly improving visibility for their custom memorial pieces. Their primary objective was to lower their Cost Per Lead while simultaneously driving more online sales. They faced stiff competition from established players like Legacy Headstones. Furthermore, while demand is fairly steady year-round, a distinct busy season from April to August required a highly flexible and empathetic campaign strategy. SmartSites crafted a comprehensive, respectful plan to tackle each of these unique e-commerce challenges head-on.
How we helped Markers & Headstones.
SmartSites strengthens search visibility for memorial & monument providers
SmartSites helped Markers and Headstones attract more purchase-ready families by improving product-page clarity and correcting technical barriers.
- Updated metadata across headstone, memorial, and monument product pages.
- Performed audit-driven fixes addressing crawlability, layout issues, and broken navigation elements.
- Improved internal linking among product types, materials, and customization options.
- Delivered monthly SEO updates summarizing technical, content, and structural improvements.
Nationwide
Headstones for sale online
Affordable grave markers
Illustrative preview. A representative example, not a live search result.
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331%
Increase in conversions
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173%
Increase in revenue
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372%
Increase in organic site traffic
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251%
Increase in revenue from SEO
SmartSites increases product inquiries for memorial marker & headstone providers
SmartSites helped Markers & Headstones attract more family inquiries by optimizing product-focused campaigns and improving visibility for custom memorial pieces.
- Built ad groups for headstones, grave markers, monuments, and memorial designs.
- Strengthened keyword targeting across memorial, engraving, and monument-style terms.
- Enhanced ad messaging emphasizing craftsmanship, personalization, and compassion.
- Improved reach among families seeking customized memorial products.
Sample ad. A representative example, not a live ad from the campaign.
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47%
Increase in ROAS
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117%
Increase in Revenue
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123%
Increase in Orders
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35%
Increase in Conversion Rate
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771%
Increase in conversions from Meta Ads
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1,281%
Increase in revenue from Meta Ads
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574%
Increase in Meta Ads impressions
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
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Camden Mueller
“As someone with a minor background in ads, I've found SmartSites to be professional, prompt & responsive. They done a great job with scaling ads and most importantly they save me time.”
