Luxury Wellness & Fragrance Brand Lifts Conversions by 27x

SmartSites helped Malie significantly improve their purchase ready digital visibility by expertly optimizing their extensive product content and systematically resolving critical technical issues that were negatively affecting site navigation. Operating in the Retail and Ecommerce Cosmetic sector, their Director of Marketing, Jenna, established a primary objective to aggressively expand their B2B wholesale division by specifically targeting high end vacation rentals, intimate boutique hotels, and luxury bed and breakfasts in California and Florida, intentionally avoiding large corporate hotel groups. They faced stiff competition from established luxury brands including Molton Brown, Pure Fiji, Kopari, Hanuakai, Kopa Haiku, and Hawaiian Bath and Body. As a rapidly growing ecommerce business, perfectly balancing Return on Ad Spend with the necessary volume growth demanded highly sophisticated campaign management, prompting SmartSites to set clear performance benchmarks and launch a highly focused digital initiative.