Custom Lighting Manufacturer Quintuples ROAS
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409%
Increase in ROAS
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157%
Increase in Revenue
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118%
Increase in Orders
“I am glad to have the SmartSites team helping me!”
About Lux Lampshades
Lux Lampshades specializes in beautifully crafted custom lampshades, high-quality replacement shades, and exclusive designer styles. Founded in 2002, the company brings over 2 decades of deep industry experience to the Retail and Ecommerce Home and Garden sector. They cater to interior designers and homeowners alike, offering high-demand lighting, decor, and home accessory products that elevate the aesthetic of any room with elegant and perfectly tailored lighting solutions.
Challenge
The Retail and Ecommerce Home and Garden market for custom decor requires highly visual and targeted marketing to attract design-conscious consumers. SmartSites helped Lux Lampshades increase online orders by optimizing product-focused campaigns and improving search visibility for their premium lampshade categories. Their primary objective was to significantly increase lead generation and drive e-commerce sales. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management, and SmartSites built a customized campaign to turn these obstacles into substantial growth opportunities.
How we helped Lux Lampshades.
SmartSites boosts e-commerce sales for custom lighting & décor manufacturers
SmartSites helped Lux Lampshades increase online orders by optimizing product-focused campaigns and improving visibility for premium lampshades.
- Built ad groups for custom lampshades, replacement shades, and designer styles.
- Strengthened keyword targeting across lighting, décor, and home accessory terms.
- Enhanced ad messaging highlighting craftsmanship, customization, and quality materials.
- Improved Shopping visibility for high-demand shade categories.
top rated custom lampshades Sample ad. A representative example, not a live ad from the campaign.
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409%
Increase in ROAS
-
157%
Increase in Revenue
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41%
Improved Cost Per Order
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116%
Increase in Conversion Rate
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
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Robert Jones
“I started working with Madison 6 weeks ago and she has already delivered PPC results. I am glad to have Madison and the SmartSites team helping me! - Robert”
