About Likelihood

Likelihood is a boutique operating within the Retail & Ecommerce Fashion sector, specializing in highly coveted sneakers, exclusive apparel collections, premium accessories, and highly anticipated new releases. Founded in 2015, the company has built over a decade of deep expertise catering to the passionate sneakerhead and streetwear communities. They are known for securing and supplying top-selling, limited-edition drops that define modern urban fashion. Their meticulously curated inventory and commitment to authentic, cutting-edge style have established them as a destination for brands in global streetwear.

Challenge

Navigating the hyper-competitive Retail & Ecommerce Fashion and streetwear market, Likelihood needed a powerful digital strategy to scale their online revenue. SmartSites helped them significantly increase e-commerce purchases by meticulously optimizing their product-focused advertising campaigns and drastically improving their search visibility for highly competitive, limited-run sneakers and apparel. Their primary objective was to aggressively drive higher sales volume while battling larger competitors like SSENSE, HBX, BAIT, and BODEGA. Balancing strict Return on Ad Spend targets with the need for substantial volume growth demanded highly sophisticated, daily campaign management.

How we helped Likelihood.

PPC

SmartSites boosts online sales for premium sneaker boutiques & fashion lifestyle retailers

SmartSites helped Likelihood increase purchases by optimizing product-focused campaigns and improving visibility for limited-run sneakers and apparel.

  • Built ad groups for sneakers, apparel collections, accessories, and new releases.
  • Strengthened keyword targeting across sneakerhead, fashion, and streetwear terms.
  • Enhanced ad messaging emphasizing exclusivity, style, and curated collections.
  • Improved Shopping visibility for top-selling limited drops.

Sample ad. A representative example, not a live ad from the campaign.

  • 796% Increase in ROAS
  • 1,742% Increase in Revenue
  • 93% Improved Cost Per Order
  • 2,214% Increase in Orders
These efforts helped Likelihood attract more sneaker and fashion shoppers.

Marketing that brings in more shoppers.

Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.

Schedule a meeting to:

  • Define your growth goals, shopper needs, and competitive landscape.
  • Uncover opportunities to attract more shoppers and increase conversions.
  • Map out a results-driven strategy to elevate your online presence and maximize ROI.
  • The Manifest Top Retail PPC Company
  • Clutch Top Retail PPC Company United States 2026
  • G2 Leader, PPC Services, Fall 2026
  • Best SEO Services by Forbes
  • Inc. 5000
Ryan Brew Oleg Korneitchouk Ashley Ismailovski

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Ian P.Ian P.

“Small Retail Boutique, Big ROAS”

Danny Ball

“We're amazed by their commitment to making our wishes come true.”

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