About Koval Building Supply

Koval Building Supply is a third-generation family business serving homeowners and contractors across western Pennsylvania and western Maryland. Founded in 1963, the company brings over six decades of experience and operates three locations: their Scott Avenue (Morgantown) location is a full kitchen and bath design showroom, their Uniontown location is plumbing-focused with a smaller showroom, and their Granville location handles commercial plumbing. Their product range covers nearly everything inside the home except doors and windows, including hot tubs, fireplaces, kitchens and baths, flooring, and tile, with a focus on quality mid- to high-end brands. They are one of Jacuzzi's longest-standing dealers and consistently earn service awards. While they don't handle installations directly, they maintain strong relationships with trusted local contractors and custom home builders, and they handle warranty service in-house to support customers long after the sale. Their kitchen and bath design team, led by an award-winning designer, has built a loyal following across their service area, which includes Uniontown, Waynesburg, Smithfield, Washington, Canonsburg, and Pittsburgh in Pennsylvania, and McHenry, Deep Creek Lake, Cumberland, and Oakland in Maryland.

Challenge

SmartSites helped Koval Building Supply attract more contractor and homeowner inquiries by optimizing product-focused campaigns and improving visibility for construction supplies. Their primary objective was to increase website traffic. Seasonal demand patterns, hot tubs are more summer/fall, fireplaces are year around but more popular in winter, required a flexible campaign strategy. SmartSites built a customized campaign to turn these obstacles into growth opportunities. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.

How we helped Koval Building Supply.

SEO

SmartSites increases search visibility for building material & home supply companies

SmartSites helped Koval Building Supply attract more product-interest traffic by clarifying product pages and improving technical structure.

  • Updated metadata across product groups including flooring, building materials, and home renovation supplies.
  • Performed audit fixes addressing crawl issues, broken elements, and structural inconsistencies.
  • Improved navigation and product-category organization for clearer user pathways.
  • Delivered recurring SEO updates highlighting technical and content improvements.

Illustrative preview. A representative example, not a live search result.

  • 111% Increase in site traffic
  • 392% Increase in conversions
  • 203% Increase in organic site traffic
  • 500% Increase in organic conversions
These updates increased visibility for building supplies, renovation products, and home improvement searches.
PPC

SmartSites boosts lead flow for building materials & home construction supply companies

SmartSites helped Koval Building Supply attract more contractor and homeowner inquiries by optimizing product-focused campaigns and improving visibility for construction supplies.

  • Built ad groups for building materials, hardware, tools, and renovation supplies.
  • Strengthened keyword targeting across construction, DIY, and contractor supply terms.
  • Enhanced ad messaging emphasizing quality, availability, and competitive pricing.
  • Improved reach among builders, renovators, and homeowners.

Sample ad. A representative example, not a live ad from the campaign.

  • 29% Improved cost per lead
  • 973% Increase in leads
These efforts helped Koval Building Supply increase project-related inquiries.

Marketing that brings in more shoppers.

We’ll find where your next shoppers are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the shoppers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • The Manifest Top Retail SEO Company
  • Clutch Top Retail SEO Company United States 2026
  • G2 Leader, PPC Services, Fall 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Stephanie Cook Ryan Brew Samantha Baloun

Let’s grow your store together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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Stephen Koval Stephen Koval

“The team has been great! Love work with Pamala and Jared!!”