About Knight Apparel USA

Blank Kingdom, operating under Knight Apparel USA, is a wholesale and retail supplier of high-quality blank and custom apparel. They offer an extensive and diverse range of products, including t-shirts, hoodies, and promotional clothing, all available at highly competitive prices. Catering to both individual consumers and large-scale B2B clients, they provide the perfect canvas for custom printing, embroidery, and branding. Their commitment to quality materials and reliable inventory makes them a trusted partner for businesses and creators looking to produce standout custom apparel.

Challenge

Knight Apparel USA wanted to attract more lucrative B2B buyers by optimizing their product-focused campaigns and significantly improving visibility for their extensive blank apparel collections. Their primary objective was ambitious: to scale their monthly sales revenue to match the success of their affiliated operations in California. They faced stiff competition from large industry brands, including Gildan, Fruit of the Loom, Hanes, and Sun Tees. As an e-commerce business, balancing Return on Ad Spend with the volume growth required to hit their targets demanded sophisticated campaign management. SmartSites responded with a multi-channel approach calibrated for maximum ROI.

How we helped Knight Apparel USA.

PPC

SmartSites boosts wholesale orders for blank apparel & custom printing supply brands

SmartSites helped Knight Apparel USA attract more B2B buyers by optimizing product-focused campaigns and improving visibility for blank apparel collections.

  • Built ad groups for blank tees, hoodies, bulk apparel, and print-on-demand stock.
  • Strengthened keyword targeting across wholesale apparel and blank garment terms.
  • Enhanced ad messaging emphasizing quality, inventory availability, and pricing.
  • Improved reach among screen printers, merch brands, and bulk buyers.

Sample ad. A representative example, not a live ad from the campaign.

  • 190% Increase in ROAS
  • 682% Increase in revenue
  • 544% Increase in orders
These efforts helped Knight Apparel USA increase wholesale apparel orders.

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