Launching Kitty Biscuit Company: Growing a Cozy Brand from the Ground Up
Soft, Stylish, and Cat-Approved Comfort from Kitty Biscuit Company
Kitty Biscuit Company creates soft, high-quality blankets designed to bring joy and comfort to cats and their humans. Inspired by Mr. Pickles, the beloved cat who first found comfort on a sherpa blanket, the brand blends style, coziness, and function in every product. Each Kitty Biscuit blanket is made with pet-safe materials and sized just right for kneading, curling, and traveling in comfort. With over 1,400 reviews and a 4.4-star rating, the brand is quickly becoming a favorite among cat lovers. Backed by a mission to give back, Kitty Biscuit Company donates a portion of every purchase to animal rescue organizations and adds warmth in more ways than one.
The Challenge
Kitty Biscuit Company approached SmartSites as a brand new business focused on cozy, cat-approved blankets. As a new venture, they needed help introducing their product to cat lovers and building brand awareness across Facebook and Instagram. The challenge was to grow a following from scratch while connecting with pet owners in a way that matched the brand’s warm, playful tone.
The Plan
SmartSites implemented a content strategy built around consistent posting and engagement-focused storytelling. We used dedicated engagement hours to boost brand visibility and audience interaction. Their boosting budget was applied selectively to posts with strong potential for reach and sharing, helping to accelerate metrics growth. This combined organic and paid approach allowed Kitty Biscuit Company to steadily increase engagement, reach, and community following during its launch phase.
