Mastectomy Recovery Apparel Brand Boosts Conversions by 41x
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3,976%
Increase in conversions
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3,088%
Increase in Revenue
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2,300%
Increase in organic conversions
“I have been working with SmartSites for a little over 6 months. I have seen great results with PPC!”
About Kelly Bee Recovery
Kelly Bee Recovery specializes in thoughtfully designed mastectomy recovery clothing, including innovative post-surgery garments equipped with discreet surgical drain pockets, comfortable prosthetic bras, and supportive gifts for women navigating the difficult journey of breast cancer. Their flagship product, the original Mastectomy Hoodie, was born from a deeply personal mission: to design a garment that allowed women to leave the house with surgical drains while feeling a sense of dignity and normalcy during a challenging time. They are dedicated to blending medical necessity with comfort and style.
Challenge
Kelly Bee Recovery needed to increase online sales by optimizing their product-focused campaigns and significantly improving visibility for their highly specialized post-surgery apparel and breast cancer gifts. Their primary objective was to drive higher conversions and grow overall revenue while compassionately reaching women who were actively preparing for or recovering from mastectomy surgery. As an e-commerce business operating in a sensitive medical niche, balancing Return on Ad Spend with volume growth demanded sophisticated, empathetic campaign management. SmartSites brought deep industry knowledge and a performance-first methodology to ensure their products reached those who needed them most.
How we helped Kelly Bee Recovery.
SmartSites boosts organic sales potential for apparel & lifestyle brands
SmartSites helped Kelly Bee Recovery increase purchase-ready traffic by refining product content, navigation, and offsite visibility.
- Built and maintained an editorial calendar and delivered recurring content implementation, including FAQs for product pages and category-page optimizations.
- Updated site navigation to better surface key collections and information, improving the path from landing pages to product detail pages.
- Created and promoted long-form story content (e.g., feature/ABC-style articles) as blogs to support brand narrative and internal linking.
- Expanded reach with guest post outreach, offsite link building, and recurring backlink health checks and indexing work.
Nationwide
Best mastectomy bras online
Post surgery drain pocket shirts
Illustrative preview. A representative example, not a live search result.
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416%
Increase in site traffic
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363%
Increase in revenue
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347%
Increase in organic site traffic
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271%
Increase in revenue from SEO
SmartSites boosts online sales for post-surgery apparel & specialty recovery brands
SmartSites helped Kelly Bee Recovery increase online purchases by optimizing product-focused campaigns and improving visibility for mastectomy recovery clothing and breast cancer gifts.
- Built ad groups for mastectomy recovery clothing, prosthetic bras, post-surgery pajamas, and breast cancer gifts.
- Strengthened keyword targeting across mastectomy apparel and post-surgery recovery search terms.
- Enhanced ad messaging emphasizing comfort, dignity, and thoughtful design for the recovery journey.
- Improved Shopping visibility for hero products like the original Mastectomy Hoodie with surgical drain pockets.
Sample ad. A representative example, not a live ad from the campaign.
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223%
Increase in ROAS
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87%
Improved Cost Per Order
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2,287%
Increase in Orders
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461%
Increase in Conversion Rate
Marketing that brings in more shoppers.
Attract more shoppers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, shopper needs, and competitive landscape.
- Uncover opportunities to attract more shoppers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your store together.
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Kelly Hobbs
“I have been working with SmartSites for a little over 6 months. I have seen great results with PPC thanks to my amazing analyst, Phylis Ballew! She has been so responsive and keeps me up to date in our biweekly meeting. I am also using SmartSites for SEO. I need a little more time before I can report on that, as I expected, as they are still working on building content.”
